IKEA is a big hit among people in their 20s. It serves as a one-stop shop for young adults looking for affordable, yet stylish, furniture to furnish their first apartments. So you might not be surprised if you and your friends have the same ottoman in your living rooms. Despite the convenience that IKEA brings, though, a study shows that its appeal will not last forever.
You Outgrow IKEA at 34 Years Old
The student loan start-up Earnest gathered data from thousands of applicants who took their survey to look into people’s IKEA shopping habits. They found out that people are more likely to buy from IKEA when they’re 24 than at any other age, and that the brand will remain popular throughout your 20s and early 30s.
The study shows, however, that people stop shopping at IKEA by the time they turn 34.
Better Purchasing Power Might be the Reason for the Change
The study found that out of all the Texan respondents, 24.1 percent of them shop at IKEA. As they aged, though, they tended to shop for furniture elsewhere. While the data from Earnest didn’t discuss why people outgrow IKEA, it's most likely because of improved buying power.
Older People Shops at More Stores with Personalized Furniture
Since people tend to earn more money as they reach their 30s, they can afford to buy their furniture at shops where they can personalize their furniture. Amish furniture shops in Houston, for example, is a great option for those looking to upgrade their home furnishings. They might be a bit pricier, but you can expect them to last longer. In fact, they can endure decades and can even become a family heirloom. Moreover, Amish furniture is one-of-a-kind, with their unique styles and different wood stains.
You might remain loyal to IKEA while you’re in your 20s, but better purchasing powers might persuade to shop at high-end stores where customizing is an option.